Client | Investigation Discovery | Social Campaign

Investigation Discovery partnered with Rooster Teeth to execute a dynamic influencer-driven campaign to promote their new event series, leveraging our expertise in creating social-first content and activating our extensive creator network. By strategically selecting influencers who resonated with the target audience's interests in celebrity culture, strange happenings, and true crime, we generated engaging original content tailored for TikTok, Instagram Reels, YouTube Shorts, and long-form YouTube videos. The campaign resulted in over two million impressions, drove record-breaking viewership for The Curious Case of Natalia Grace, and secured the client’s return for the series’ second installment, Natalia Speaks.

I served as the Campaign Lead and Producer for both campaigns while also contributing as a Content Creator for 30 Morbid Minutes.

SNEAK PEAK of the campaign below!